THE RETURN OF THE JACKIE BAG

In the world of fashion, one day you’re in and the next day you’re out, but is this true? We love to talk about trends and rely on the media to tell us what’s hot or not, but now that designer resale is the new retail, it seems like it’s almost in style to be out of style.

The truth is fashion is cyclical…what was worn or carried in the past will reemerge in the not-so-distant future. From bell bottoms to platform shoes, and baby doll dresses to fanny packs, what’s old eventually becomes new again. Even designers like Marc Jacobs, Diane von Furstenberg and Coco Chanel fell out of style and staged a comeback.

By now you know all about the relaunch of Dior’s Saddle Bag, The Fendi Baguette, and Prada’s Re-Edition Nylon Bag, but today we want to focus on Gucci’s iconic Jackie Bag.

HISTORY OF THE JACKIE BAG

The Fifties Constance bag, known for its half-moon hobo design and piston-shaped closure, was first introduced in the 1950s and is thought to be the original hobo bag. This instant classic became the epitome of timeless style after Jackie Kennedy Onassis was regularly spotted toting it around New York City. It was then renamed The Jackie Bag as a nod to her jet-setting style and influence over the fashion industry.

The Jackie O Bag was previously relaunched in 1999 and 2009.

THE JACKIE 1961

In 2020, Gucci’s Creative Director, Alessandro Michele, revived the iconic bag and renamed it The Jackie 1961. As you can imagine, it quickly became a favorite amongst celebrities, fashion editors and influencers. The structured tote comes in the instantly recognizable half-moon hobo shape with the signature piston clasp. You have the option of the mini, small or medium sizes—or the large hobo tote—and you can wear it as a shoulder bag or crossbody thanks to an additional shoulder strap which can be attached to the bag via a buckle closure.

The bag comes in a rainbow of colors—red, blue, pink, white, green, black and brown— and materials like python, leather and canvas.