’Tis the season to be shopping, but retailers and consumers are still plagued by global supply chain issues, inflation and shipping delays. Driven by factory closures, extreme weather, shipping container shortages, port delays, and more, all industries – including resale – are being affected.

What is causing these issues? Many supply chain functions like manufacturing, transportation and warehouse operations are still struggling to find and retain workers – especially those who possess a unique mix of technical and physical skills – which is slowing down production and delivery of products. And with inflation, the limited supply of products and increasing demands are driving prices up and making the holiday season seem a little less merry and bright.

TIPS TO HELP YOUR CUSTOMERS

If you’re a boutique or small business owner who’s dealing with increased demand, frustrated customers and backups at the North Pole, there are a few things you can do to help make their experience better and set up your business for success.

BE TRANSPARENT WITH COMMUNICATION

A sale is not considered complete until a product arrives at its destination in an acceptable and timely manner. That’s why it’s so important to provide open and honest communication from the moment someone steps through the virtual door until the product’s received. Whether it’s transparency through email, a text update or a personal phone call, people appreciate updates on their orders.

Transparency and an open line of communication keeps customers informed and happy – and coming back again and again.

INCLUDE TRACKING DETAILS

People want to know when their order is being prepared, and whether it’s shipped or delayed (and why), and when it’s expected to arrive, and that’s why it’s so important to provide tracking details with each order. This level of transparency also reduces the number of support tickets from those who want to know where their order is located. If you don’t have a method of tracking, look for apps that track orders in real time and can be integrated with many carriers.

OFFER CURBSIDE PICKUP

Many people prefer to buy online and pick up in-store or curbside to avoid shipping delays and get their items on time. Offer this option at checkout to speed up fulfillment, drive more foot traffic to your store, and show just how dedicated you are to ensuring they get what they need, when they need it.

PROVIDE FREE SHIPPING

With the uncertainty of timely shipping and the rising costs of everything, it helps to offer free shipping to show you’re dedicated to delivering the best possible service, for less. That way, if their order has been delayed, the free shipping option will help improve their experience and hopefully encourage them to shop with you again.

If you have any questions, please contact your Account Manager or [email protected].