While the world has gone through many changes in the past three years, a few things have remained constant in our industry, such as the continued growth of designer resale, the consumer’s focus on sustainability, the drive to online shopping, and our list of top-selling luxury brands.

In almost every demographic, our top five brands have remained pretty much the same aside from a few minor position shifts—Gucci fell to number four, while Dior has reappeared in the top five—but our top three luxury brands for 2022 will come as no surprise to anyone, along with the styles that everyone wants to get their hands on right now.

TOP DESIGNER RESALE BRANDS IN 2022

Even though brands like Chanel, Louis Vuitton, and Tiffany & Co. raised prices in 2022, the demand for luxury goods didn’t seem to slow. In fact, as brands continued to raise prices and limit supply, their resale value continued to grow.

And while the top 1% shopped for brand-new pieces like there’s no recession, the secondary market saw huge growth boosted by Millennials and Gen Z who were looking for more affordable investment pieces.

BEST-SELLING DESIGNERS ON WHOLESALE STOCK

As businesses searched for designer pieces to buy and resell, pre-owned luxury handbags by Chanel, Louis Vuitton and Hermès topped our list of the most-wanted brands to dominate the merchandise in your store for 2022.

TOP 20 WHOLESALE STOCK ITEMS

So, what were you and your colleagues scooping up in 2022? Our top 20 stock styles were similar to last year’s with demand for the Chanel Classic Flap Bag and Wallet on Chain taking the top two spots, and the highly-coveted Birkin in third place based on total sales and units sold.

CHANEL STOCK

Chanel was our top-selling wholesale stock brand for 2022 with 37% of our total stock sales. As vintage styles, staple pieces, and neutral-hued bags continued to trend—the Classic Flap Bag, the Wallet on Chain, the Camera Case, Chain Tote, Boy Bag, the Deauville and Filigree Top Handle Bags did outsell the rest—statement bags with trendy pops of color in unique materials and fabrics added a fun twist to Chanel’s classic silhouettes.

LOUIS VUITTON STOCK

Louis Vuitton was our 2nd best-selling brand in 2022 with 27% of total stock sales, and handbags were 93% of our total Louis Vuitton sales. While the Neverfull, OnTheGo, and the Speedy 30 led the way, the classic monogram prints still dominated, but newer styles in pops of color gained momentum on the classics.

HERMÈS STOCK

Hermès was our 3rd best-selling stock brand for 2022, with classic silhouettes, neutral hues and beautiful hues topping the chart. Bags like the Birkin 30, Birkin 35, Kelly 28, Kelly 30 and the Evelyne all sat high in our top 20, as Hermès also drove sales in accessories like their scarves and the Clic Clac bracelet.

GUCCI STOCK

With logos still trending, Gucci came in at #4 this year, driving 9% of stock sales. As the demand for classic styles remained strong—the Ophidia and Marmont are on many shoppers’ most-wanted lists—bags in GG Supreme and GG Canvas were the best sellers.

DIOR STOCK

Dior was our 5th best-selling brand, with 9% of the total stock, and the Book Tote led the way. With people heading back to the office, going on vacation or just taking a quick weekend jaunt, larger bags are back in style and bigger than ever. But the Saddle Bag and the Lady Dior have also been trending, with shoppers looking for these must-haves in a mix of trotter prints, denim, leather, and vintage patterns and modern designs.

THE BEST-SELLING DESIGNERS ON WHOLESALE AUCTION

Not much changed with our best-sellers on auction, with Louis Vuitton, Chanel and Hermès getting the most bids and highest buys. In 2022, these brands accounted for 90% of our total auction sales as Louis Vuitton led the way with 42% of total sales, followed by Chanel with 30% of total sales.

TOP 20 WHOLESALE AUCTION ITEMS

Not straying much from our top 20 in stock, the Chanel Classic Flap Bag is still the customer’s most-wanted style, followed by a surprise hit, Louis Vuitton’s OnTheGo, then Chanel’s Wallet on Chain, and everyone’s dream bag—the Birkin. Our top styles ranged from pre-owned bags by Dior, Louis Vuitton and Hermès to logo and costume jewelry from Van Cleef & Arpels and Chanel.

LOUIS VUITTON AUCTION

Louis Vuitton was our winning brand with the Neverfull, OnTheGo and Palm Springs bags leading the way with 35% of the total sales. Featuring a mix of vintage and modern bags, the classic monogram canvas, and newer colors, patterns and materials, Louis Vuitton bags made up 95% of their auction sales.

CHANEL AUCTION

Bidding was fierce for Chanel, driving 34% of our total sales. With timeless classics, vintage styles, and modern updates on everyone’s wish list, bags made up the majority of the brand’s sales with the Chanel Classic Flap Bag, Wallet on Chain, the Medallion Tote, and the Chain Tote helping boost sales. Trending Chanel jewelry such as the CC Logo Necklace and the CC Logo Studs Earrings were also big hits.

HERMÈS AUCTION

Despite the higher prices, demand for the Birkin, Kelly and Evelyne bags helped boost Hermès into the 3rd spot with 10% of total auction sales for 2022. While classic leather bags in mostly neutral colors racked up more bids, accessories were scooped up too, with the silk scarves and Clic Clac bracelets seeing increased sales.

GUCCI AUCTION

Moving on down the list, Gucci came in at #4 this year, driving 6% of auction sales. As classic designs and logomania continue to trend, bags in GG Supreme, GG Canvas and the Signature Web topped the list, and bag styles like the Ophidia and Marmont remained on many shoppers’ most-wanted lists.

DIOR AUCTION

Dior was our 5th top auction brand, with 5% of the total sales. And just like on stock, the Book Tote is our best-selling bag, followed closely by the Saddle Bag and Lady Dior. And while customers were after the Lady Dior in traditional materials and colors, bids on the Saddle Bag and Book Tote were mixed, with the trotter and oblique prints in high demand along with fun patterns and updated silhouettes.

NEED MORE INFO?

Curious to know what these top sellers went for on Stock or how to place the right max bid on Auction? Contact us [email protected] and your dedicated account manager can help guide you through the process.