Wholesale Blog

What does the Chanel v. WGACA verdict mean for my resale business?

Six years ago, Chanel Inc. initiated legal action against What Goes Around Comes Around (WGACA), citing trademark infringement, false association, and false advertising, among other claims. Just recently, a federal jury in NY unanimously ruled in favor of Chanel on all counts, awarding Chanel $4 million in damages - a victory that stands as a win on principle alone - for this $71B luxury brand. The verdict has sparked alarm in the resale world, prompting questions about its implications for resale businesses. This landmark case does not halt the resale industry in any way; instead, it offers valuable insights for the pre-owned resale sector on how to sell and market second-hand luxury goods without infringing on any brand's trademarks. Let's delve into some key takeaways.

;

LePrix Team

LePrix’s 2023 Resale Report

Discover the most comprehensive analysis of the luxury resale B2B industry. LePrix's data team performed a deep dive on analytics, recaps industry trend learnings for 2023, and shares their takeaways on what retailers will be sourcing in 2024.

;

Emily Erkel

Launch of Pre-Owned Luxury Watches

Pre-owned luxury watches are now available. Each pre-owned luxury watch sourced on LePrix is inspected and authenticated. Add watches from highly coveted brands like pre-owned Rolex, Omega, Cartier and more to your business and tap into a rapidly growing, high demand luxury category!

;

Deanna Thompson

How to Grow My Sales

For business owners, increasing sales is key, so we've gathered 15 ideas to help you do just that.

;

Deanna Thompson

We're More than Just Bags

Discover a diverse assortment of over 10,000 items across multiple luxury categories every week.

;

Deanna Thompson

Top Tips to Successfully Sell on Social Media

Here are some steps to effectively sell luxury on social media.

;

Deanna Thompson

Time to Stock Up For Fall/Holiday 2023

The wholesale industry experiences heightened demand just before the holidays, particularly for pre-owned luxury handbags. Find out when you should source the best deals before the increase in wholesale prices.

;

Deanna Thompson

How to Find the Best Deals in Stock

There can be over 10,000 items listed under 'Stock' at any given time. Find the best, well priced items that your customers will love!

;

Deanna Thompson

The Luxury Brand Hierarchy

Knowing which brands will yield your highest margins are key to your business's growth.

;

Deanna Thompson

Auction Tips for Success

Top tips to keep in mind so you increase your chances of winning at great prices.

;

Deanna Thompson