Wholesale Blog

Launch of Pre-Owned Luxury Watches

Pre-owned luxury watches are now available. Each pre-owned luxury watch sourced on LePrix is inspected and authenticated. Add watches from highly coveted brands like pre-owned Rolex, Omega, Cartier and more to your business and tap into a rapidly growing, high demand luxury category!

Deanna Thompson

We are thrilled to announce the launch of pre-owned luxury watches on LePrix! Thanks to feedback on what your business needs, our team has curated the bestsellers from Rolex and Cartier, Omega and more. Each pre-owned luxury watch sourced on LePrix is inspected and verified authentic.

Offering your customers pre-owned luxury watches is a great way to grow your business and increase customer loyalty. Like handbags, luxury watches are great investment pieces and the perfect gift for the holiday season. By adding watches from these highly coveted brands to your assortment, you’ll tap into a fast growing demand and expand your customer base.

The great news is just like handbags, the secondary luxury watch market is fast growing and huge. At $24B in 2022, it is expected to increase by 9% YoY to $35B by 2026, according to Davosa. This is due to the increased demand for watches, as well as price increase. As prices rise and more people collect watches, the pre-owned market is expected to grow by 9% YoY to $35 Billion

Top 10 Reasons How Pre-Owned Luxury Watches Grow Your Business

1. Market Demand: There is significant demand for pre-owned luxury watches. Many customers are interested in owning high-quality coveted timepieces and find that the pre-owned market is not only more affordable but is also easier to find the brands and styles they are looking for.

2. Affordability: Pre-owned watches are typically more affordable and can attract a broader range of customers who aspire to own luxury items and are budget-conscious.

3. Variety and Rarity: Pre-owned luxury watches often come in a variety of models and styles that may no longer be in production. This appeals to collectors and enthusiasts who seek rare or discontinued pieces that are not available in the new market.

4. Environmental Considerations: Consumers are increasingly conscious of the environmental impact of manufacturing new products. Buying pre-owned watches can be seen as a more sustainable and eco-friendly option, as it extends the lifespan of existing products.

5. Brand Reputation: Offering pre-owned luxury watches can enhance a store’s reputation by positioning it as a reliable source for high-quality, authentic products. Trust is crucial in the luxury market, and dealing in pre-owned items with transparency and authenticity can build and maintain customer trust.

6. Market Expansion: Selling pre-owned watches can attract a different customer demographic. It opens up opportunities to engage with customers who may be more interested in the history, craftsmanship, and unique stories associated with pre-owned luxury watches.

7. Entry into the Luxury Market: For those aspiring to own a luxury watch, purchasing a pre-owned watch can be a more feasible entry point into the luxury market.

8. Business Differentiation: In a competitive market, selling pre-owned luxury watches can set your store apart from competitors as it provides a unique value proposition and can attract customers looking for something distinctive.

9. Regular Inventory Turnover: Pre-owned watches can provide a more consistent inventory turnover, allowing your store to continually refresh its offerings and keep customers interested with a changing selection.

10. Relationship Building: Establishing relationships with customers who buy pre-owned watches can lead to future opportunities such as upgrades or trade-ins, further fostering customer loyalty.

LePrix is proud to offer the biggest brands like pre-owned Rolex, Cartier, Omega and more, all authenticated and ready to ship to your store. Check out the new arrivals here!

Not sure where to start with watches? We’re here to help! Email your Account Manager today and we’ll help you select the right watches to grow your business.

4juoqFqZVcHdkuDlu3PGVzfe3YAU6bTo.jpeg Pre-Owned Rolex Datejust Watch

9z3rCvjJb0xJJpv15i1vvjpWgBMaLLzg.jpeg Pre-Owned Omega Seamaster

sWJRuns4mPKZxrp8cCdxIDaGFPlADoo1.jpg [Pre-Owned Oyster Perpetual Datejust] (https://leprix.com/en/shop/rolex/watches/oyster-perpetual-datejust-automatic-watch-stainless-steel-and-white-gold-36-Q1Qj3lot)

LePrix is not affiliated with or associated with any brand owners. All items are pre-owned, secondhand.