We’re only two months into 2022 and we’ve already experienced two major price hikes by Chanel and Louis Vuitton. And while these increases sent shockwaves through the fashion industry, price hikes signal the secondhand market for designer goods is on fire and this is great news for your business.

In 2021, the global luxury resale market surged, and it’ll continue into 2022 and beyond. The rise is driven by a change in consumer behavior across demographics and generations who care about sustainability, quality over quantity, uniqueness, and a desire to save money, and save the planet. And while supply chain shortages were top-of-mind the second half of the year, one of the key trends that flourished in 2021 was the importance of hybrid shopping.

As luxury brands continue to raise prices on their retail stock, consumers will head to resale sites and shops like yours to find the best deals on the most-wanted bags, jewelry, and accessories. So, what were the top selling brands and styles in the luxury resale industry in 2021? We’ve got the scoop. We analyzed how retailers were sourcing on LePrix Wholesale to meet their customer’s demands and discovered some surprising trends and behaviors that drove 2021’s designer resale wins and losses.

TOP 10 DESIGNER RESALE BRANDS IN 2021

Throughout 2021, the top 10 brands (Chanel, Louis Vuitton, Gucci, Hermés, Prada, Dior, Van Cleef & Arpels, Fendi, Balenciaga, and Celine) that accounted for 95% of our business remained consistent across the Wholesale platform; however, when we analyzed the data further, the top styles by brand varied.

BESTSELLERS ON WHOLESALE STOCK

Chanel reigned supreme in 2021. It was our top-selling wholesale stock brand, followed by Louis Vuitton and Gucci. Our top 20 stock styles accounted for 30% of our entire wholesale stock business with the Gucci Marmont Shoulder Bag in the top spot, followed by the Prada Re-Edition Bag in second place based on total sales and units sold.

TOP 20 WHOLESALE STOCK ITEMS

CHANEL STOCK

Chanel was our #1 top-selling wholesale stock brand for 2021 with the Classic Flap Bag, the Wallet on Chain, the Mini Flap Bag, the Camera Case, the Boy Bag, and the Filigree Top Handle Bag outselling the rest.

LOUIS VUITTON STOCK

Louis Vuitton was our 2nd best-selling brand in 2021 with 23.3% of total stock sales, and handbags were 90% of our total LV sales. Designs like the Speedy Monogram, the Neverfull, the Keepall, the Keepall Bandouliere, and the New Wave Bags led the way.

GUCCI STOCK

Rounding out our top 3 Gucci drove 14% of our total stock sales with handbags from the Marmont collection (shoulder bags and camera bags) and the Dionysus boosting sales.

HERMÈS STOCK

Hermès was our 4th best-selling stock brand for 2021, accounting for a large chunk of sales with the Birkin 35, Kelly 32 and the Birkin 30 sliding into our top 20.

PRADA STOCK

Prada has made quite the comeback in the past year thanks to the renewed interest in the Re-Nylon line, the success of the Re-Edition Bags and the hype surrounding the Cleo.

THE BESTSELLERS ON WHOLESALE AUCTION

In 2021, the following brands accounted for 90% of our auction sales with Louis Vuitton leading the way with 42% of total sales and Chanel with 30% of total sales.

TOP 20 WHOLESALE AUCTION ITEMS

Louis Vuitton was the king of wholesale auctions in 2021, followed by Chanel and Hermès. Our top 20 auction styles ranged from pre-owned bags and wallets by Louis Vuitton and Fendi to logo and costume jewelry from Chanel and Hermès.

LOUIS VUITTON AUCTION

Louis Vuitton was our top winning brand with the Neverfull bag leading the way with approximately 6% of the total sales. The Neverfull was followed by the iconic Keepall and Speedy Bags which helped to boost sales.

CHANEL AUCTION

Chanel was #2 when it came to the auction side of our business, driving 29% of our auction total. Handbags made up the majority of the brand’s GMV with bags like the Chanel Classic Flap Bag, Wallet on Chain, the Medallion Tote, the Deauville, Classic Double Flap Bag, Filigree Vanity Case, and the Grand Shopping Tote helping boost sales. Chanel jewelry such as the CC Logo Necklace and the CC Logo Studs Earrings were also huge sellers.

HERMÈS AUCTION

Hermès was our 3rd top brand for auctions in 2021 with the Evelyne, Carre Silk Scarves, the Lindy, Birkin 25, and enamel bangles leading the bids.

SOURCE YOUR STOCK FROM LEPRIX WHOLESALE

While presentation is key for the products in your store, so too is the condition of the items themselves. From minor hardware scratches to cracking and flaking, and even tears in the leather, the shape of your items can make or break a sale. So, what if someone drops off a limited-edition Louis Vuitton Speedy with multiple water stains, only to discover those marks are from a spilled beer and the removal process might damage it even more? Well, you’re stuck with a damaged good, which is not good. It’s costly.

You can discount the price of the item and hope someone takes it as is, but shoppers will probably go elsewhere to search for the same item in better condition. If you accept items that are in less-than-good condition, it could negatively affect the reputation of your business, but don’t worry… we’ve got you covered.

SOURCE PRE-OWNED LUXURY AT LEPRIX

Meet LePrix Wholesale, the most trusted and largest online platform to source authentic, pre-owned luxury. With LePrix Wholesale at your service, you have immediate access to all the best-selling designer pieces for your resale business.

You’ll never again have to spend countless hours searching for the hottest Louis Vuitton Pochette or the Chanel Classic Flap bag at a healthy margin. Or stress over currency conversions, the customs and shipping process, or the authenticity of your purchases. Every item on LePrix Wholesale is inspected and authenticated multiple times. Plus, you can easily add a Certificate of Authenticity with your order.

On our wholesale platform, every item comes with a description, condition, and letter grade for top brands. By leveraging deep data analytics and AI, our platform also shows you a suggested minimum resale price and estimated profit margin for top pre-owned brands like Chanel, Hermès and Dior. Every item is LePrix-vetted and inspected so you and your customers can rest assured knowing that each purchase is authentic.

If you’re a business, you may qualify for exclusive access to authentic, pre-owned designer bags, jewelry, and accessories at wholesale prices. Find out more here.

ABOUT LEPRIX

LePrix means “the price” and “the prize” in French, which captures the spirit of the hunt for pre-owned luxury. The thrill of the hunt sparked the launch of the world’s largest marketplace enabling access to shop over 600 designer consignment boutiques online. While working with hundreds of the world’s best consignment boutiques, we discovered that our store partners were wasting a lot of time and energy sourcing inventory to grow their businesses. They needed a convenient way to source more top-selling products like Louis Vuitton, Chanel, Gucci, etc. from other trusted resale businesses. And that is how LePrix Wholesale was born.

In 2018, LePrix launched LePrix Wholesale, which is the first and now largest online wholesale platform, unlocking access to pre-owned, pre-authenticated luxury from the world’s most trusted suppliers at deeply discounted prices. Our team of experts carefully select suppliers, curate the most desirable inventory and inspect your orders before shipment. You will be assigned a dedicated account manager to help you optimize your wholesale buying experience. We believe in empowering businesses like yours with the right tools (access to top sellers, inventory you need, or valuable resources) and support to help you grow your business.

NEED MORE INFO?

Curious to know what these top sellers went for on Stock or how to place the right max bid on Auction? Contact us [email protected] and your dedicated account manager can help guide you through the process.