According to various sources, Chanel will be raising prices again on July 1st and aspirational shoppers everywhere are in shock. Allegedly, the prices are increasing up to 12.5% (maybe more) and this includes some of the best-selling bags—the Chanel Classic Flap, the Chanel 19, the new Chanel 21A collection, the Reissue and some of the Boy Bags.

With the proposed increases, the prices of both the Classic Jumbo Flap and the Classic Maxi Flap are rising about $1,000 each. And other bags, like the Chanel 19 and the Boy bag, will see around a $600 increase.

And while many are mind-blown by this news (they’ve raised their prices numerous times since the pandemic began), it just means brand new Chanel bags will be even more unattainable and the designer resale market will be that much hotter.

THE DESIGNER RESELL EFFECT

Now, what’s behind this increase? Many are speculating it’s due to the designer resale industry. Chanel has seen the demand and also noticed many of their pre-loved bags are selling for as much as brand-new ones, so they’ve decided to raise their prices as well.

As a designer reseller, you’re going to profit off of this raise since customers will turn their noses up at Chanel’s traditional retail model and buy from resellers like you….as long as the prices for your pre-loved Chanel stock are reasonable. While resale prices will follow suit in line with Chanel’s retail price hike, be careful of pricing too high for bags that a customer could buy brand new for a few hundred more - unless that Chanel bag is rare.

At the same time, with Chanel prices creeping up so closely to Hermès, make sure you price your Hermès stock competitively as well. Read more about what bags to invest for your Hermès selection here.

WHAT DOES THIS MEAN FOR YOUR BUSINESS?

So, what should you do? In our opinion, you should continue to invest in your Chanel stock AND add a few more Hermès pieces.

We’re here to help you source the best margins for your Chanel and Hermès inventory. Check out what we’ve got in stock! Shop | Designer Wholesale Online | LePrix

On our wholesale platform, every item comes with a description, condition, and letter grade for top brands. By leveraging deep data analytics and AI, our platform also shows you a suggested minimum resale price and estimated profit margin for top brands like Chanel, Hermès and LV. As mentioned before, authenticity is guaranteed so you and your customers can rest assured knowing that each purchase is authentic.

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