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Industry + Insights / November 21, 2019 / Mary Zubritsky
Let's Get Real About Rolex Watches
Time is money, so I went and bought a Rolex. - Phone Numbers by Wiz Khalifa When you think of luxury watches, what pops into your mind? A Rolex! And where do you find the best deals on Rolex watches? If you said on a street corner in NYC or down on Canal Street, this conversation is over. The correct answer is from LePrix because we've got exclusive partnerships with over 600 of the world's best luxury consignment boutiques...and that includes watches! It's no secret you no longer have to pay retail price for designer goods, but if your $195 Rolex watch seems too good to be true, it probably is a fake. And while someone in your small Oklahoma town might not know the difference, believe me, your big city friends definitely will! Whether you're shopping on a bidding site, an online marketplace or at a consignment shop, it's imperative you know the difference between a real or a fake Rolex Datejust, Submariner, GMT or Daytona watch. Knowledge is power and you need to educate yourself.  Let's be real, no one has the time (or money) to waste on a replica, but luckily you've got the designer resale experts at LePrix to guide you through the process of purchasing pre-owned, authentic luxury watches.

So, how do you know if the Rolex watch you’re eyeing is the real deal?

  • Consistency is key: If you see uneven spaces, misspellings, bubbled letters or crooked text on the watch face, buyer beware.
  • Etchings and engravings: In 2002, Rolex added a small crown-etching at the 6 o’clock position (this is in addition to the larger one), but the smaller crown is so tiny, you need a magnifying glass to view it! If you can see it with your naked eye, it's not real.  Also, each authentic Rolex watch features a serial number that’s been flawlessly engraved on the body, whereas a sloppily etched serial number might indicate a fake.
  • Smooth operator: Keep a close eye on the second hand and monitor the way it moves—it’s supposed to operate smoothly. If that second hand is bouncy, be skeptical because a jerky movement indicates a quartz-based mechanism.
  • Sneak a peek: If it’s at all possible, try to take a peek inside the casing to check out the mechanics and movement, but don’t do it yourself—ask an expert to help!
  • Listen carefully: If you’re familiar with Rolexes, you already know they don’t make a ticking sound since they’re powered by soundless, automatic movements.
  • Weigh it: Real Rolexes are pretty heavy because they’re made of metal. A lightweight watch could signal a fake.
  • Common sense: Avoid sketchy shops and auctions from people who have poor ratings—or no reviews at all!

Your Authentic Rolex is Here*

If you'd rather let us do the hard work for you, check out some of the stunning, preowned Rolex watches below that have been authenticated by our store partners.  

Rolex Datejust Stainless Steel & 18k Gold Champagne Dial Watch

  A circle of glimmering diamonds lights up the face of this stainless steel and 18k gold Rolex Datejust watch.

Rolex Oyster Perpetual Datejust Yellow Gold Watch 

This Oyster Perpetual Datejust watch by Rolex is worth its weight in yellow gold. With an eye-catching golden hue, this watch will give you the Midas Touch.  

Rolex Submariner 16610 Stainless Steel Watch

The Rolex Submariner may be the most important watch of all time. This style defined the dive watch and sport watch category. It has been worn by world luminaries, movie stars, tastemakers, and more. With its beautiful black-dialed stainless steel watch with a rotating timing bezel, this watch is an investment and a showstopper. A friend once said if he met any girl with this watch on her wrist, he would propose right then and there.

Rolex Datejust Stainless Steel & Diamond Watch 

  Crafted in ultra-sturdy stainless steel, this sleek Datejust watch features classic Rolex touches and it's embellished with shiny diamonds. Shop all Rolex watches at LePrix.   * Please Note: This is not a comprehensive authentication guide and an authentication expert should be consulted. Don’t try to authenticate this on your own.
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