Back to LePrix
The Latest LePrix Profile Industry + Insights The Guide Style Shop LePrix
Industry + Insights The Latest Style The Guide LePrix Profile / July 05, 2019 / Mary Zubritsky
London's Calling: Top 10 Fashion Trends
Cheerio! I’m writing from the 40th floor of the famed Duck & Waffle restaurant in the City of London. It’s 9am and I’m sipping on a Bloody Mary because it’s 4am in NYC and back in my 20s I’d probably be stumbling out of a club. Ok, you can judge…but the views are spectacular and I currently own this joint. [caption id="attachment_25502" align="aligncenter" width="690"] The view from Duck & Waffle's 40th floor![/caption] I’m in London pretty often for work and beginning to feel like a local! I LOVE London and if I were younger—like back in my stumbling 20s—I’d ask for a transfer. My day job is in software and my fashion outlet is LePrix so I hop over the pond for work AND I get to be a street-style stalker too, but I won't call the fashion police...   [caption id="attachment_25510" align="aligncenter" width="736"] The magical unicorn welcomes you to Annabel's[/caption] Last time I visited Annabel’s, 5 Hertford and Loulou’s (the basement restaurant and club) and my evenings consisted of people-watching and sitting in a corner, wishing I could shop everyone’s closet. Like hey there, please donate your “so-last-year” designer goods to LePrix so I can scoop them up! [caption id="attachment_25509" align="aligncenter" width="690"] The giraffe at Loulou's[/caption] Yesterday I went over to Selfridge’s where I practically fell backwards down the escalator when I came upon the Women’s Designer Galleries on the 2nd floor. Ugh, so I almost bought a new Celine bag. I almost bought a new Prada bag. I almost bought a pair of Miu Miu patent leather Mary Janes. [caption id="attachment_25505" align="aligncenter" width="690"] Neon is totally in![/caption] I almost bought this neon pink dress...and then I remembered I only brought a 21” carry-on suitcase and am toting a small Saint Laurent Sac De Jour. No space for shopping! Defeated, I walked over to the Corner Restaurant and Champagne Bar to drown my sorrows over a glass of…you guessed it. [caption id="attachment_25506" align="aligncenter" width="690"] Champagne makes me forget about everything in so many ways![/caption]

And that’s also where I made mental notes of London’s top 10 fashion trends:

Designer tees

From Balmain, to Kenzo and Gucci to Moschino, everyone’s breaking the bank for a basic tee with a designer logo that also makes a strong statement.

Louis Vuitton Stickers Tee


Belt bags

So, not only are people still sporting the accessory I refer to as a fanny pack, but they’re wearing them across their body…you know, crossbody style. In my opinion, it ruins a perfectly fabulous outfit, but if you’re wearing a designer logo tee it just might work. But still, don’t wrinkle mulberry silk with it.

Chanel Electric Blue Quilted Leather Belt Bag


Polka dots

Polka dots were popping up everywhere like pimples, but I kept seeing different types of dresses in sunburnt orange with white dots. Either all the chicks in London shop at the same place or designers are running out of ideas and they all jointly agreed that sunburnt orange is the hue of the summer.

Saint Laurent Vintage Polka Dot Tie Dress


White sneakers

Not exactly the crazy designer sneakers I saw in Monaco and Cannes…these white sneakers are more casual cool. Some crafted in leather, and others in breathable cotton canvas. Many pairs were lifted by a Spice Girls platform and others remained totally grounded.

Stella McCartney Striped Platform Leather Sneakers 


Studded leather

Whether it’s biker jackets, black belts with silver-tone studs, S&M gear (kidding!) or a leather newsboy cap with gold-tone grommets, punk rock-influenced leather made a rock star-worthy statement.

Christian Dior Lady Dior Cannage Studded Leather Tote 


Floral-print dresses

Another style trend I noticed on probably half of the women I saw were these midi-length, floral print grandma dresses. There’s a way to tastefully do artful floral prints (Erdem, Etro, Zimmermann, Mary Katrantzou and Dolce & Gabbana) and then there’s the designs I saw on women who were far too young to look like they shopped their grandma’s closet.

Mary Katrantzou Floral Shadow-Striped Silk Erba Dress



I bought a pair of mega-flare jeans back in February and I get compliments all the time. I’m not a jeans gal at all—I just find them to be too constricting and common—but was thrilled to find a pair of jeans that made me feel like I’m disco-dancing with John Travolta in the 70s. Honestly, I felt like I was super unique until I noticed lots of bell bottoms in jolly old London Town! Guess I’m on my way to basic b!tchiness...

Gucci Dark Blue Flared Jeans 


Statement shoulders & structured sleeves

The 80s are calling and I’ll like totally pick up my car phone. Between balloon sleeves, asymmetrical cuffs, oversized ruffles and structured shoulders, these retro touches turn the cold shoulder into a bold shoulder! Sign me up for some shoulder pads, pronto.

Chanel Lace & Ruffles Velvet Capelet


Sparkle & shine

Whether embellished with sequins, crystals, metallic threads or jewels, London's clothing, accessories and handbags get gussied up. Better grab your sunnies.

Chanel Astronaut Essentials Sequin Nylon Backpack 

Logo bags

The logo I spotted the most? Saint Laurent for the win! The quilted Matelassé leather bags—in all shapes, sizes and designs—were aplenty. The runner up was anything by Gucci.

Saint Laurent Quilted Matelassé Leather Shoulder Bag 

Shop more London-inspired looks at LePrix!
You May Also Like
A Guide To Dior's Most Drool-Worthy Bags
"Individuality will always be one of the conditions of real elegance." - Christian Dior  Christian Dior, who was kno
Jeannie Mai: Style Icon & Leprix Curator
Whether you know her from numerous stints as a style contributor on TV, a talk show host on The Real, a host on Holey Moley or o
Trending Now: Vintage Chanel Jewelry
Don't you miss the days when you'd stare blankly into your closet wondering what to wear? We sure do. What used to seem like such a tedious morning
A Big Boom For Designer Resale & Consignment Stores
So, what were you doing during lockdown? If the answer is cleaning out your closet, learning how to cook or shopping for bargains online,
Copyright © 2020 LePrix, Inc. All Rights Reserved.