LePrix Acquires MASQUERADE, Doubles Down on E-commerce Solutions
LePrix Doubles Down on E-commerce Solutions, Acquires MASQUERADE
Washington DC, September 6th, 2017 -- LePrix (fka SnobSwap), a leading provider of e-commerce solutions for the brick-and-mortar resale industry has announced today the acquisition of Masquerade, an omnichannel clothing solution, for an undisclosed sum. Masquerade, founded by David Engle and Jackson Geller, provides an omnichannel solution for selling apparel and accessories across multiple platforms. Masquerade’s technology will be integrated into SnobSwap’s existing infrastructure to expand e-commerce and marketplace solutions to its pre-verified network comprised of hundreds of store partners. “We are pleased to be joining Elise and the LePrix team to integrate our technology into their extensive partner network.” David Engle, CEO of Masquerade. Elise Whang, CEO of LePrix, says, “We are excited to welcome the talented Masquerade team to the LePrix family to help accelerate growth for the company and online sales for our network of the best designer consignment and resale store partners around the globe.” The acquisition of Masquerade supports LePrix's mission to allow independent second-hand stores reach their online sales potential by providing consumers online access to their store merchandise through a suite of turnkey omnichannel tools, as offline and online shopping converge.
LePrix connects consumers with a curated network of designer consignment and vintage resale stores around the world, which is driven by SnobSwap’s proprietary e-commerce solutions. Store partners are all pre-verified based on authentication practices, customer service, and quality of merchandise which includes pre-owned Chanel, Louis Vuitton, Hermes, Burberry, Gucci, Prada and more. LePrix was launched by Elise Whang and Emily Erkel in 2013.
Masquerade, founded by David Engle and Jackson Geller, provides an omnichannel solution for selling secondhand apparel across multiple channels with the click of a button. They have partnered and utilized their technology to help optimize processes for multiple companies across the US including a fortune 10 non-profit. Both founders are University of Maryland alumnus who met at the University of Maryland incubator, Startup Shell.