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Industry + Insights / February 18, 2015 / Sarah Guan
Introducing the Fabulous New Sui Generis Location

Sui Generis’ new consignment shop is like walking into the fabulous, uber-luxurious closets of history’s greatest fashion icons. With Chanel tweed jackets hanging from the walls, stacks of red soled Christian Louboutin heels, and dozens of Hermès scarves draped over racks, we were like kids in a proverbial candy shop.

Miguel Lopez and Gabriel Yanez opened their first Sui Generis store in the Castro district in San Francisco. Luckily for the Marina girls, the new Cow Hollow location on Union St has access to all their favorite designers including Burberry, Bottega Veneta, and Alexander McQueen at a discount, up to 50% off.

Miguel and Gabriel spent a year looking for the ideal location and worked with talented interior designer Richard Westbrook.  The space is aptly described by Lopez as “glam chic”, with bleached wood floors and black and gold fixtures.  The wallpaper alone is a work of art, a lovely floral motif in Dior gray. Untitled-4 With a keen eye for designer vintage, Miguel made a career at Max Mara and Ralph Lauren, while Gabriel was a buyer with a deep vintage expertise.  For Miguel, retail runs in his blood.  Miguel’s grandmother made a living from selling clothes from a factory. We met Miguel at the new Women’s boutique in Cow Hollow, where we really had to hold ourselves back from raiding the racks of designer clothes, shoes and handbags – until we at least had a chance to catch-up and say hello. What is the inspiration for the store? Glam chic with a classic feel throughout.  The store is sun-filled, light and airy with a glamorous, luxurious feel.  I believe in providing a high luxury experience and personalized customer service. How would you describe your merchandise?  You can find the staple piece that will enhance your wardrobe. 5 How do you merchandise? I am all about the lifestyle. We only pick items we could see on our best girlfriends, mothers, etc.  It is all about brand, style, and quality and of course, on trend. Take this vintage yellow Chanel tweed jacket, very Chanel Spring 2015 Couture Collection, shown at Paris Fashion Week. What can a customer find in the store? You can discover carefully merchandised classic clothes and statement pieces that will enhance your wardrobe such as Burberry trenches, Chanel pastel jackets, and lifestyle knits and dresses by Michael Kors How do you curate? We believe it is important to provide a collection of edited items.  Especially when our customers have very busy lifestyles.  We want our customers to feel confident shopping secondhand designer and vintage.  I pick items I would love to see the most important women in my life wear.  They range from lifestyle casual to edgy and urban and formal.  We curate items that will allow women to express themselves but timeless pieces they can keep for the long-term. 3 Describe your customers. They are mostly independent, progressive women who are natural fashion mavens.  Some are collectors of fashion and others are looking for high-end pieces at affordable prices. What are the top designer pieces on every Sui Generis’ customer’s wish list?    Discover more of Sui Generis' one-of-a kind designer pieces.
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