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Industry + Insights / January 27, 2015 / Lee Gusman
Lee's Corner: Are you a smart shopper?
First of all let me just say that nobody’s perfect. I too have blacked out and woken up to maxed out credit cards, stacks of receipts, and more clothes than my tiny closet could handle. Did I really need those glitter boots? This, my darling readers, is called sleep shopping. It’s kind of like sleep walking except you’re awake, consciously over spending on clothes and are still in denial. But I’m CURED now! Okay so I still spend a lot of money on clothes BUT AT LEAST I’m smart about it now. Check out my three golden rules on how to be a better person shopper and avoid those awkward moments when American Express is HUNTING you down. And FYI, I wear those glitter boots a little too often because everything’s a party when glitter is involved. ENJOY!Faure Le Page Yellow Parade bag     Ladies, if you keep buying at H&M your clothes will tear, rip or disintegrate and you will be very sad. Cheap materials equals a fashion mishap waiting to happen. It’s not cute when your pants rip during a meeting, trust me... BUT DON’T BE FOOLED sometimes expensive clothes can a longer lifespan. That being said, you should really get to know fabrics and their quality. Chiffon, polyester, rayon, nylon and acrylic are notorious for their “cheapness”. You should invest in more natural fabrics such as wool, cotton, leather, linen and cashmere. Although more expensive, they last longer and are used to make more “timeless” pieces. Look at tags that list materials used and the less you see THE BETTER. IMG_2962   Unless you have Sarah Jessica Parker's closets, you need to downsize STAT. This doesn’t mean purge completely but get rid of anything you have not worn for a year. A cluttered closet leads to a cluttered mind. If you aren’t aware of what pieces you ACTUALLY wear then how do you asses what you really need. When I started to get minimalist on my wardrobe I became truly acquainted with what I was missing thus making my shopping trips more effective. Example: “Huh, I see I don’t have any black jeans that I actually wear. That should be my next purchase.” And voila! You have a clear shopping mission which will avoid you running around thinking you NEED everything.  Also, if you don’t have a good pair of black jeans please reassess your existence and go to Acne studios ASAP.     This one is for my bag loving gals. If you’re buying designer purses, PLEASE take care of them. Make sure your mascara is properly shut and that old kit kat is disposed of. Why? Because purses can not only keep value but they SOMETIMES GAIN IT! The latest example of this is the Chanel Boy Bag. Once retailing for $4000, the demand has increased exponentially making their resale value almost double (depending on model and rarity). So keep your bags in top shape because you could get bored of it and want a new one! It will basically pay for itself. This does not apply to your high school Kipling backpack. That price increase isn't happening anytime soon. Screen Shot 2016-08-09 at 10.03.25 AM   My last piece of advice ladies is to live among your means. You are not a Rockefeller or a Kennedy but if you are, THANKS FOR READING MY BLOG AND I AM SINGLE! So be realistic with what you can afford. This doesn’t mean you can’t have it but you might have to wait for a while. Come up with a payment plan to afford certain things. This will also give you time to reflect on whether you really want it. Whoever said “love comes to those who wait” was obviously talking about a Birkin, which is our equivalent to a knight in shiny armor. Incredibly sad or deadly accurate? You decide but I’m going to keep dreaming in Hermès orange.
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