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Industry + Insights / January 30, 2015 / Sarah Guan
Coveting Covet
When Hanadi Hamzeh started Covet, she took a huge risk. Quitting her job as a laboratory scientist, Hamzeh decided to pursue her love of fashion and consignment and open her own store. We talked to her about it, and how she infuses it with love and enthusiasm. 72322_682221035143997_1423509457_n

Photo courtesy of Covet’s Facebook page.

You went from the lab to fashion. How did you get started? [I] always wanted to have my own business, medical school was the ultimate route, I quit my job working in my own lab and opened a store on eBay in 2012. (I opened up my store on eBay in 2012 and then I opened Covet in October of 2013, so we have been in business for 1 year.) What pieces did you start selling on eBay? Whatever I found that was a great deal, we sold it.  In style and what was in season.  I always sold brands that were desirable.


What do you think is cool? Quality is cool.  Fast fashion is big right now and it is so easy for someone to buy. I think it is important to also infuse those pieces that will last and stay in style for many years to come. What is the feel of Covet? I did not want a drab shop.  It is clean it is easy to shop. A lot of people do not even know it is consignment when they come in. Experience is important no matter where you are shopping, so I make it a point to acquire great pieces. I see every piece that comes in so I make sure the quality of the pieces reflect the nature and feel of the boutique. I noticed that you use the red heart through out your store and in your branding, what is the significance? We are a green shop. I do not take fur of any kind. I am big on animal rights.  We are dog friendly and I bring my Chihuahua, Olive, to work with me everyday.


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