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Industry + Insights / September 10, 2014 / Lee Gusman
Coach-The Rebirth of Cool
Once upon a time, every American girl either had a Coach bag or dreamed of owning one. Its monogramed bags were nestled among the handbag elite and they were almost as popular and iconic as Louis Vuitton’s.  Somewhere along the way though, Coach lost its cool. Over the past few years they've resuscitated the brand with plenty of chic offerings- handbags in exotic leathers and beautiful runway collections with timeless pieces. They've succeeded as becoming the go to American brand for ladies who power lunch.  As if dressing the first lady was not enough, Coach is now after a different girl. The "cool" one to be exact. The Fall 2014 Campaigns which drew influences from sportswear and grunge, looked fit for any street style queen. The fringed bags in multiple colors were understatedly beautiful. The Spring 2015  collection, which was shown Instagram was inspired by the pastel colors of desert sunsets.  Models were sent out in oversized pastel faux fur coats and leather mini skirts. Brooklyn girls do easter? We can't say we hated it one bit.        
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