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Industry + Insights / July 02, 2014 / Leah Dodson
Louis Vuitton: From Traveling Trunk to Trophy Case

World cup fever is not just limited to the sports fans. It seems like everyone, including the world of luxury fashion, is geared up to partake in the action. Most notably, Louis Vuitton.

In 1858 the first Louis Vuitton trunk was released to the market. These luxurious traveling trunks were the first to have flat tops and bottoms allowing them to be easily stacked, a feature that revolutionized the art of overpacking for fashionistas. The iconic LV monogram didn’t hit the market until 1897 when George Vuitton created the monogram print in honor of his father, the original Louis Vuitton. The classic and timeless look of Louis Vuitton has carried through into modern society and Louis Vuitton continues to be an iconic brand. The company was recently commissioned by FIFA to create the traveling case for the World Cup trophy. According to Vogue, the case was first designed for the 2010 World Cup held in South Africa. It was hand-crafted in Louis Vuitton's famous Asnières workshop and has all of the brand's signature detailing, including brass locks, monogrammed LV canvas and hardware corners. It's not even the first time the brand has designed a piece for a major sporting event. Louis Vuitton also made the case that holds the world's oldest trophy, America's Cup, reaffirming the notion that owning a piece of Louis Vuitton is like owning a little piece of history. Kudos to you Louis Vuitton. You might not be able to afford a historical trunk just yet, but you can get close with this Keepall 55 Duffle for only $600. Sources: Vogue, Mes Voyages à Paris, bagfetishperson, Who What Wear, Wikipedia, Highsnobiety, Stylerumor, High-toned, ilvoelv
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