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Industry + Insights / July 16, 2014 / Leah Dodson
Chanel Handbags Are Worth The Investment

Admit it. We have all been there. Lusting over a pricey Chanel Classic Flap Bag, Googling it three times a day...

When we see the price, it leaves us wondering how in the world will we be able to justify purchasing a bag that costs more than a month's rent. Fear not, your purchase validation has just arrived. Considering how much the price of a Chanel Classic Medium Flap Bag has grown over the last 50 years, it is worth the investment. The Classic Medium Flap Bag debuted in 1955 at $220. In 2009, it was selling for $2,695. After the last price surge in May 2014, the bag is now priced at $4,900. The price surges will continue. Why? Because Chanel can. If you bought this bag 10 years ago, it would have been a steal! The good news is, it's not too late to invest in one now.


a thing (bag) that is worth buying because it may be profitable or useful in the future
Yes, it is true. A bag can be a good investment. You've all heard of smart investments. The same goes for a Chanel bag: purchase below market value, let it grow, and sell for a profit.  Now, don’t go running down the street to the nearest department store. There are ways to get investment pieces for less. You can buy a gently used Chanel bag that's in great condition at a discounted price on a trusted resale website or from a consignment boutique. Just remember, not all bags qualify as an investment. Follow these guidelines to your first investment in Chanel and leave the fear of buyer’s remorse behind.  

1. Go Classic

Investing in a bag that is a bright color or wild print is not be the way to go. Stick with a color and shape that will go with everything in your closet. Steer clear of the trendy bags and opt for a high quality piece that has longevity and will never go out of style. [caption id="" align="aligncenter" width="756"]Black Leather Quilted Chanel Bag Chanel Lambskin Classic Shoulder Bag - $3,100[/caption]


2. Reason With Resale

Buying a bag that is gently used is a great option. While the investment is still substantial, purchasing a consignment piece will soften the blow on your bank account and increase your confidence in your purchase. Check out your local consignment store or search online to find a bag that is well priced and in good condition. The key is to check for authenticity. Look for websites and stores that guarantee authenticity and will provide documentation from expert authenticators if asked. Also check for authenticity cards and serial codes. Every Chanel has a hologram serial code inside the bag. [caption id="" align="aligncenter" width="770"]Chanel Beige quilted Chanel crossbody bag Chanel Nude Quilted Leather Pouchette Bag - $850[/caption]


3. Crunch the Numbers

Calculating the price per wear of your potential investment will help you figure out if the purchase is a good idea. Take the price of the bag and divide that number by a rough estimate of how many times you think you’ll wear it. If you go for a classic, high quality piece, the chances of you wearing the bag often are greater, causing the price per wear to steadily decline. [caption id="" align="aligncenter" width="504"]Chanel Navy Quilted Leather Crossbody Bag Chanel Navy Quilted Leather Crossbody Bag - $2,500[/caption]



Sources: Eva Fashion, Levo League, Love It Grab It Wear It, The Vivant, Tigers Don't Lose Sleep, Who What Wear

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