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Industry + Insights / June 05, 2014 / Katie Flanagan
Seeing Reddz: DC's Top Designer Trading Boutique

Boasting the mantra “Trade your clothes, not your style,” REDDz serves as the ideal platform to help keep your closet and your wallet in universal balance.

In today’s ever shifting world of fashion, it can be tough to keep on top of the trends without emptying your wallet. What better way to solve this dilemma than trading your old for new and cash on top of that? Here to assist is our new store partner REDDz Trading. Boasting the mantra “Trade your clothes, not your style,” REDDz serves as the ideal platform to help keep your closet and your wallet in universal balance. Join us as we talk to owner Wendy Ezrailson about resale trading, trends and her launch on SNOBSWAP.   Store Launch, Store Partner, Resale, Trading, REDDz, REDDz Trading, Consignment  

1. What Kind of trading platform is REDDz? Do you mainly take in consigned items or buy out right?

We buy outright. When we’re taking the risk of selling items that may eventually be marked down. If those markdowns happen, from a business stand point we lose per capita, so it makes more sense for us to buy outright. It’s fun [to buy outright] because people enjoy getting paid right away and it allows them to leave their items and not have to look back and follow up.   [caption id="attachment_13654" align="aligncenter" width="700"]Store Launch, Store Partner, REDDz, REDDz Trading, Resale, Cash For Clothes, Consignment, Secondhand Luxury Clothes To Cash: A Look Inside One Of REDDz Two Locations[/caption]  

2. What excites you most about the resale industry? Why did you go into business?

Well, in my former life, I worked in mainstream retail for 25 years. Resale gives you so much more personal contact and interaction. You talk at length with clients about their clothing and you build a rapport. Interacting with customers makes for an intimate experience that makes the job enjoyable.  

3. What are your top five summer essentials we can hope to see listed on SNOBSWAP?

  [caption id="attachment_14062" align="aligncenter" width="690"]Store Launch, Store Partner, Consignment, Designer Consignment, Reddz Trading Summer Whites: Reddz Owner Wendy Ezrailson Hand Selects Her Favorite Looks For Summer[/caption]  

1.) The Gucci flats with the horse-bit detail

2.) The white Chanel double flap bag

3.) This Peter Som print skirt

4.) A fabulous pair of Chanel white chunky heel loafers with chain detail

5.) An Alice and Olivia gold sequin dress you can dress up or down


4. Does your business currently have an online medium? How do you see REDDz benefitting from a partnership with SNOBSWAP?

We do not have an online medium; I think that SNOBSWAP will help get my name out there. I think it will also give me the opportunity to try out the online spectrum of selling and trading. I love SNOBSWAP’s concept, so I look forward to giving it a try!



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